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Meet Mr. Russo

About the Program
Small Business Entrepreneurship is a one year program in which students learn to conceptualize, vet, and implement their entrepreneurial ideas. For more information, click on the "Small Business Ownership Program Page" link in the blue box to the right.
About the Instructor
  • Instructor at ROC since 2006.
  • California teaching credential in CTE Marketing, Sales, and Services.
  • BS, Human Resource Management, CSU Bakersfield.
  • MBA, CSU Bakersfield.
  • ROC Teacher of the Year, 2012
  • ROC’s Jim Burke Education Foundation Teacher of the Year nominee, 2011.
  • Co-owner, Russo’s Books, 1989 – Present.
  • Adjunct faculty, Bakersfield Adult School & KHSD Career Resource Dept., 2006 – Present.
  • Adjunct faculty, Bakersfield College & Kern Community College District, 2001 – Present.
  • KHSD job training instructor / Support Services Technician, 1989 1996.
  • Previously co-owned Career Concepts (job search consulting firm).
  • Retail / Shipping & Receiving experience at The Broadway, Gottschalks, and Montgomery Ward, 1981 – 1990.
  • 36 years retail experience; 25 years in education & job search assistance (simultaneously, I’m not that old!).
  • Served on and presided over multiple community boards and associations.
  • Married with 3 children, all four of whom took ROC classes while in high school should you!

Recent Posts

Great news! Students enrolled in this class will now receive senior-level college prep Economics credit. That means you are not required to take Econ at your home campus.

Never give in. Never never never!

This isn't a junior high track meet. This is the finals of the 1972 Olympics competing against the fastest people in the world.
David Castillo, BHS (bronze); Kat Maroney, Frontier (silver); Temia Williams, BHS (gold). For this and more photos, click the PHOTO ALBUM link to the right.

ROC Olympics Impresses

ROC Small Business Entrepreneurship students had the special opportunity to meet with one-on-one with nine local business people as part of the 21st Annual ROC Olympics competition. Each student has launched his or her own business and this was the day they were able to gain real-world insight into their efforts.
The schoolwide event allows students within each of ROC's 27 program areas to compete with their classmates. For the Small Business students that meant presenting their business plan to the coaches.
In a "speed dating" format, students had 6 minutes to share their business model, marketing, income and expenses, and plans for growing their business with each coach prior to rotating to the next coach.
In that short time period the coaches were able to ask probing questions of and give meaningful business insights to the students on how to improve upon their business. Students will be tasked with implementing these improvements over the final 8 weeks of the semester.
The nine community business volunteers, after meeting with 16 different business teams, were asked to select the three with whom they were most impressed. After 20 minutes of deliberating, they selected:
GOLD  Temia William's Teens Helping Teens
SILVER   David Castillo's Castillo's Granite and Marble
BRONZE  Kat Maroney's Kathryn's Face Painting
Program manager Michael Russo commented on how appreciative he was of our local business coaches taking time to participate in this activity as well as praising his students for the preparation and care they put into their business presentations and their efforts to-date.

Peter Diamandis on Entrepreneurial Persistence

Julian Guthrie, author of How to Make a Spaceship, along with the protagonist of her story, Peter Diamandis. LA Yuri Night; April 2017. Over 150 "no's" from some of the largest corporations and most famous titans of business to get to a "yes" ... the embodiment of being Rejection Proof.

13 Things To Give Up if You Want to Be Successful

To my teenage students: Here is some good advice to learn and follow from an early age.

Change the world. Start this morning.

One task completed, leads to the next. Time to get serious ...

Fail Better.

Don't wait until they tell you you are ready.
Ever failed? No matter. Try again. Fail better.
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