Lisa Krch » Meet Ms. Krch

Meet Ms. Krch

About the Program

Video Production is a one-year program which instructs students in all aspects of visual media productions including film, news, corporate event production, commercials, public service announcements (PSAs) and documentaries while using state-of-the-art equipment.

 

For more information, click on the "Video Production Program Page" link in the blue box to the right.

 

About the Instructor

  • Instructor at ROC/CTEC since 2018; KHSD staff since 2014.
  • California teaching credential in CTE Arts, Media, and Entertainment.
  • Master’s Degree in Education, Adult Education and Training: University of Phoenix, 2016.
  • Public Information Officer and Communications Manager: KHSD, 2014 - 2018. 
  • Adjunct Faculty, Communications: University of Phoenix.
  • Advisory Group Member, California's Directing Change Program.
  • Webcast Host (Live Well and The Real Estate Show): The Bakersfield Californian, 2013 - 2014. 
  • Freelance Writer: Bakersfield Life Magazine & Kern County Family Magazine. 
  • Television/Broadcast Career: Photographer, Editor, Reporter, Producer, and News Anchor: 1994 - 2012.
  • Emmy, Edward R. Murrow, and Public Relations Society of America Award Winner.
  • Education and Marketing Advisory Board, JJ's Legacy, 2021 - Present.
 

Posts

KUZZ and Crystal Palace tours
     A trip through music history paired with the understanding of radio, professional lighting, and audio techniques was the focus of a special field trip to the studios of KUZZ Radio and Buck Owens Crystal Palace.  
 
Video Production students started their adventure learning from popular radio personalities Casey McBride and Brent Michaels as they discussed technology, audio engineering, and the inner workings of one of the most popular radio stations in our area.
 
   "I loved how they educated us on audio. It’s not just video that is important, but audio is so significant. Audio brings things to life and can have an impact on listeners/viewers." Celeste Valdez, Video Production
 
After the station tour, students met up with Jim Shaw, an original band member of the late Buck Owens' band, the Buckaroos. Shaw gave a tour of the Crystal Palace, audio booth and professional lighting systems that have enhanced the performances of some of the most popular country music artists in the nation during their local concerts on the stage at the Crystal Palace.
 
     "The first time stepping foot into the Crystal Palace, paired with audio and video tech made it a memorable trip." - Andres Lopez, Video Production
 
Shaw also told students about opportunities in the fields of lighting and audio in the entertainment industry, while pointing out decades of memorabilia on site and educating students on the history and impact of "The Bakersfield Sound."
 
 
 
 
 
 
Student collaboration with sports medicine
     The Sports Medicine program at ROC worked on a special project with Video Production students by collaborating on their final exams this semester. Sports Medicine did extensive research and prepared content on a variety of health issues.
 
Video Production took their ideas and brought them to life through short films, corporate style videos, skits, and talk show formats and completed the filming, producing, and editing of the projects. Topics included recognizing and treating heat illness, concussions, and eating disorders.
 
Not only did this project develop communication skills and the importance of deadlines for both groups, but it also allowed programs at ROC to work together, learn about their different career pathways, and test their creativity! 
 

     "I think my favorite project this year was the Sports Medicine collaboration because of the sort of pressure you get trying to make the best video for the client. Making the clients' vision come true was amazing in many ways." Leo Blancarte Serrano, Video Production

The grand finale was a group showing of the projects along with a very popular blooper reel created by the students.