ROC CTEC’s Digital Marketing program had an exciting and productive day at the East Kern Career Expo, where students showcased their skills while engaging with peers, educators, and industry professionals from across the region.
During the event, students represented their program by sharing what they have learned about content creation, branding, and social media strategy. They also introduced attendees to opportunities available through SkillsUSA, highlighting how participation helps students build leadership, communication, and career-ready skills.
In addition to outreach and engagement, students put their training into action by conducting interviews, capturing event photography, and recording video footage throughout the expo. These responsibilities allowed students to experience the pace and expectations of real-world marketing and media production, from storytelling and documentation to professional interaction and teamwork.
The East Kern Career Expo provided a valuable platform for students to apply classroom knowledge in a live event setting while networking with other students and professionals. Experiences like this help Digital Marketing students build confidence, strengthen technical skills, and gain practical insight into careers in marketing, media, and communications, reinforcing ROC CTEC’s commitment to hands-on, career-focused learning.