This year's Job Fest in Bakersfield was not just about connecting job seekers with potential employers; it was also an opportunity for the students of CTEC's Digital Marketing & Media Design program to showcase their talents and creativity. Spearheaded by Recruitment & Career Tech, Gina Solano, and in collaboration with the JobFest team, the students played a pivotal role in crafting captivating content that captured the essence of the event.
Since its inception in 2012, Job Fest has been a vital platform for connecting job seekers with employment opportunities across Kern County. From social media marketing to resume screening and candidate referrals, Job Fest serves as a catalyst for career advancement in the region. This year, the DIMA students from CTEC were entrusted with the task of coordinating social media coverage for the event, adding a dynamic and engaging dimension to Job Fest's digital presence.
The students wasted no time in diving headfirst into their roles, armed with cameras, microphones, and a passion for storytelling. From capturing photos of employer booths to conducting interviews with industry professionals, the students left no stone unturned in their quest to document the excitement and energy of Job Fest. In addition to traditional media coverage, they also created real-time stories, behind-the-scenes videos, and photos, providing audiences with a comprehensive and immersive experience of the event.
The impact of the students' efforts did not go unnoticed, with the JobFest team praising the students' professionalism, skills, and contagious enthusiasm encapsulated the sentiment perfectly. Witnessing their firsthand experience with digital marketing was truly inspiring, and their ability to capture, edit, and promptly share content live during such a significant event was nothing short of impressive.
The collaboration between CTEC's Digital Marketing & Media Design program and Job Fest was a resounding success, showcasing the talent and innovation emerging from the program. As the students continue to hone their skills and pursue their passions in the world of digital media, the future looks brighter than ever. With each project they undertake and every story they tell, they are leaving an indelible mark on the world of marketing and media. Here's to many more successful collaborations in the future!
