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Concentric Power's Amazing Marketing Project

Silicon Valley-based Concentric Power reached out to ROC/CTEC late last year with a unique and amazing opportunity, especially given that our students are still in high school. Concentric is currently seeking to name and brand their signature product, an intelligent microgrid processor, that allows farms, manufacturers, and expansive facilities to not only generate their own power, but to effectively and efficiently route power from multiple sources to the facility in real time. Cutting edge technology and much needed … but how to market it?

Partnering with CTEC’s Digital Marketing and ROC’s Small Business Entrepreneurship programs, Concentric management, led by Director of Marketing & Communications Loree Curtis Dowse, brought the students up to speed on their product, their style guide, and their need, treating students as she would an outside creative agency, complete with similar expectations and deadlines.

After 4 months of work, the Concentric management team, led by CEO and founder Brian Curtis, made their way to Bakersfield to hear the four student teams each made their final pitch. The event also marked the first time CTEC was able to host business, media, students, and parents in our newly constructed Innovations Hall. Concentric awarded all students certificates as well as gift cards to the winning team.

Congratulations to all of Mr. Suazo’s Digital Marketing and Mr. Russo’s Small Business Entrepreneurship students who participated. You all did fantastic work and gave great presentations.